Photos liven up and personalize websites to each specific practice. Especially in marketing dental practices, it is important to show “patients” (in reference to stock photography) with healthy teeth and beautiful smiles. Many Dentalfone clients even choose to have an entire page dedicated to before and after photos or an office gallery.

Office Photos

Dentalfone designers prefer to use any photos that the doctor has of his or her practice so as to make the website unique to the doctor’s practice. Many clients do already have photos of their offices, in which case the Dentalfone designer will use those photos. Sometimes clients will schedule photo shoots after starting the Dentalfone project so as to provide updated photos. A lot of Dentalfone clients schedule photo shoots of the office with the photographer specifically recommended by Dentalfone.

Doctor and Staff Photos

Dentalfone websites almost always have photos of the doctor(s) and, often, the staff accompanied by names and biographies, or at least titles.

Stock Photography

Dentalfone designers also use stock photography in the event that the office does not provide photos. These can look very clean and professional, but are less customized to the practice as they can be used on other sites. Dentalfone clients are given a link to a site that Dentalfone uses for stock photography and are told that they can pick some stock photography they like or, if they would prefer, the designer can select the stock photography. Either way, the designer must purchase the photography that will be used in the site in order to avoid copyright infringement and legal consequence.